Media365
Lei Jun, founder and CEO of the smartphone maker and electric vehicle (EV) start-up, said on Wednesday that the updated SU7 – priced higher than existing variants – would demonstrate superior performance to sustain strong sales growth.
“Given the sizzling sales of the SU7, we have been making great efforts to ensure the facelift can also be a success,” he said at a virtual briefing. “We do hope the upgraded SU7 can be good enough to convince the market of its excellent fundamentals.”
The refreshed SU7 starts at 229,900 yuan (US$32,920) in presale – 14,000 yuan, or 6.5 per cent, higher than the version that hit the mainland market in March 2024.
“With surging production costs, we cannot offer more features while charging the same prices,” Lei said. “We have already added tens of thousands of yuan worth of extra features. We hope all customers can understand the reasons for the price hikes.”
