Trump’s posts for sale? Bloomberg and two trading firms sign up for paid feed: Report

Bloomberg and two Wall Street trading firms have signed up for a paid service that gives them faster access to US President Donald Trump’s posts on Truth Social, with the subscription costing up to $100,000 a month, Reuters reported on Thursday, citing people familiar with the matter.

The firms are Susquehanna International Group and Jump Trading, both of which specialise in high-frequency trading, where computer systems analyse information and execute trades within fractions of a second.

The deals mark the first reported customers of Truth Social’s paid data service, called Truth API. The service is designed to deliver Trump’s posts around 50 milliseconds faster than ordinary access, giving subscribers an advantage when reacting to announcements that can move financial markets.

Why are Trump’s posts important to Wall Street?

Trump frequently uses Truth Social to announce or signal decisions on trade, tariffs, foreign policy and other issues that can affect stocks, currencies, oil prices and other financial assets.

For trading firms, even a small difference in the time taken to receive information can matter. Automated systems can analyse a post and place orders before investors who receive the same information through slower channels have time to react.

In April, oil futures fell after Trump announced a ceasefire in the Iran war on Truth Social, illustrating how his posts can influence financial markets.

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The Truth API service allows subscribers to monitor posts automatically rather than relying on people to check the platform. Trump Media and Technology Group, which owns Truth Social, introduced the product in July and marketed it to trading firms and other financial institutions.

In August, the company told investors it had signed more than 10 customer agreements, although Reuters said it could not independently verify that figure. Trump Media said customers were primarily Wall Street trading firms paying between $60,000 and $100,000 a month.

Reuters said it would assess the service but had no current plans to subscribe.

Trump’s financial stake raises questions

The arrangement has attracted scrutiny because Trump has a financial interest in the company selling the service. The president’s family trust owns 41 per cent of Trump Media, and Trump is the trust’s sole beneficiary.

The company has defended the product, describing Truth Social’s API as an industry-standard offering with significant demand across industries. It also accused the reporting of relying on misleading information intended to harm the company, its customers and shareholders.

The White House has said Trump and his family are not directly involved in portfolio investment decisions. However, a White House spokesperson did not directly address concerns about whether the president was improperly using his office.

Democratic Senators Elizabeth Warren and Adam Schiff said in July that they had asked the US Securities and Exchange Commission to investigate whether the service violated securities laws. The SEC declined to comment.

The legal questions extend beyond trading. Intercept Media and the Freedom of the Press Foundation sued Trump in August, seeking to prevent the White House from posting official government announcements exclusively on Truth Social while the paid service exists.

The plaintiffs argue that charging for faster access to government information could undermine equal access to presidential announcements and raise constitutional concerns. The lawsuit remains ongoing.

A new revenue stream for Trump Media

Truth API offers Trump Media a way to generate revenue from the data circulating on its social media platform, beyond its traditional media operations.

The company has faced financial challenges, with its shares falling more than 50 per cent in 2026 as of the Reuters report. Its market value has declined from around $8 billion at its March 2024 public-market debut to approximately $1.8 billion.

The paid feed could help the company monetise the market impact of Trump’s posts. But it also places the business under scrutiny over the distinction between selling a faster data service and providing paying customers with an advantage linked to the public statements of a sitting president.