Media365
Devising ways to help individuals pursue their aspirations requires innovative solutions that challenge employers to support the ambitions of their staff. Since its inception, OCBC has made considerable efforts to help people and communities realise their aspirations, right across the business and societal spectrum.
In the spirit of creating a tangible positive impact, OCBC Hong Kong has launched a new brand campaign that places individual purpose and community at its core. The “Aspiration Leave” initiative invites members of the public to share their personal goals and the steps they are taking to achieve them, with selected individuals receiving a HK$500 Klook voucher to put towards their future endeavours.
The campaign was launched in July and features champion athlete Ho Yuen-kei, a Hong Kong gold medallist in the women’s individual BC3 boccia event at the Paris Paralympics. Her journey of overcoming adversity, the bank says, reflects its own entrepreneurial and resilient spirit – exemplified by its commitment to supporting small and medium-sized enterprises (SMEs).
Guided by the campaign theme, “Purpose is about lifting others”, OCBC Hong Kong aims to encourage individuals across the city to take meaningful steps towards achieving their aspirations, while also supporting and uplifting those around them.
Ho’s statement, “I need to fill my glass with water before I can pour for others”, captures the campaign’s ethos of self-fulfilment as a foundation for doing good. Born with spinal muscular atrophy, her story of success is characterised by determination, courage and never giving up. “Instead of focusing on the 100 things I can’t do, I focus on the 100 things I can,” she says, recalling a piece of encouraging advice from her mother.
In Hong Kong, this message takes on unique significance. The city’s dynamic energy, entrepreneurial spirit and cultural resilience present a fitting backdrop for a campaign that celebrates grit and momentum.
Ho’s story is part of a four-part series in OCBC’s campaign that features inspiring individuals across Asia who pursue their passions despite personal challenges. The other three stories from the campaign feature Beverly Wan, the founder of Singapore’s first home-grown circus; Nash Jalaludin, a hotelier who moved back to his hometown of Lenggong in Malaysia to manage a guest house and help the community; and Narendra Archie, a chef and consultant dedicated to promoting Indonesian cuisine.
