Chinese drone giant DJI launches its first entry in the 360-degree camera market


DJI, the world’s biggest maker of consumer drones, this week introduced the company’s latest flagship 8K panoramic video camera, the Osmo 360 – its first entry in the 360-degree imaging market.

“The launch of the Osmo 360 is a testament to DJI’s years of experience and innovation in action cameras, responding to users’ diverse photography needs,” said Zhang Xiaonan, DJI’s senior director of corporate strategy, in a statement on Thursday.

The Osmo 360, which weighs 183 grams, is built with a high-performance imaging chip and superior heat dissipation capability, which allows users to record continuously for 100 minutes at ultra-high 8K resolution. It provides ultra-high-definition photos of up to 120 megapixels, delivering sharp details and a panoramic view.

It comes with 105 gigabytes of built-in storage and supports Wi-fi 6 and USB 3.1 standards – enabling wireless transfer speeds of up to 90 megabytes per second and fixed-line computer transfer speeds of up to 600MB/s, respectively. The camera’s fast-charging function can generate 50 per cent of power in 12 minutes.

The Osmo 360 camera supports Wi-fi 6 standard, enabling wireless transfer speeds of up to 90 megabytes per second. Photo: Handout
The Osmo 360 camera supports Wi-fi 6 standard, enabling wireless transfer speeds of up to 90 megabytes per second. Photo: Handout

DJI’s move into 360-degree imaging comes amid a growing global market for such cameras. Data from Precedence Research showed the global 360-degree camera market would reach US$2.34 billion this year, up from US$1.82 billion in 2024.

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