China’s Huawei debuts AI glasses to challenge Meta, Alibaba and Rokid in crowded arena


Huawei Technologies has launched its first artificial intelligence glasses, as the Shenzhen-based tech giant joins an intensifying battle with US leader Meta and domestic peers including Alibaba Group Holding and Rokid in smart eyewear.

Priced from 2,499 yuan (US$367), the new eyewear weighed just 35.5 grams and featured various AI functions ranging from voice interaction to payments, according to a launch event on Monday.

Powered by Huawei’s self-developed chip designed for eyewear, the glasses enable users to live stream and make video calls in first-person view. With multimodal AI capabilities, they could also estimate and track food calories, and allow payments by scanning a QR code, among other functions, according to He Gang, CEO of Huawei’s consumer business.

The release marks a renewed push in Huawei’s smart eyewear product line-up, which previously offered more basic functions such as translation.

Huawei joins a growing list of tech giants doubling down on AI glasses, challenging Meta’s smart eyewear – Ray-Ban Meta and Oakley Meta – as well as offerings by Chinese peers Alibaba, Xiaomi and Rokid.

People walk past the booth of Qwen during the 2026 Mobile World Congress in Barcelona, Spain, in March. Photo: Xinhua
People walk past the booth of Qwen during the 2026 Mobile World Congress in Barcelona, Spain, in March. Photo: Xinhua

Meta dominated the AI smart glasses market with an 85 per cent share in 2025, shipping 7.4 million units, according to the latest data from Omdia last month. Its Oakley and Ray-Ban-branded glasses pushed its shipments up threefold in 2025, Omdia data showed.

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