
China’s roughly 50 electric-vehicle (EV) makers, previously rebuked by the government for excessive price wars, are once again turning to discounting as reduced stimulus measures sap demand.
January saw average price cuts of 14.8 per cent for new-energy vehicles, exceeding the 10.5 per cent average for the whole of 2025, according to the China Passenger Car Association. There was a 15 per cent reduction for internal combustion engine models.
The revival of cutthroat price competition, or…
