At China’s biggest export fair, the trade war’s rising toll is clear to see



The latest flare-up in US-China tensions is casting a fresh – albeit limited – shadow over the autumn edition of the Canton Fair, China’s largest foreign trade exhibition, which kicked off on Wednesday.

With the threat of a return to triple-digit US tariffs hanging in the air, Chinese exporters in a slew of industries said they were pivoting away from the American market but faced squeezed profit margins and increased credit risks.

“We sent many Canton Fair invitations to European and American clients, but many US buyers said they would not attend,” said Louis Huang, a lighting exporter from China’s eastern Zhejiang province.

“Our US orders have shifted to Southeast Asia. The US market is essentially lost, so we can’t afford to lose the European market,” he added. “Next year’s orders look weak, with some clients holding 50 to 60 per cent inventory.”

The three-week Canton Fair, widely seen as a barometer for China’s vast export sector, features a record 32,000 exhibitors this year, including more than 10,000 hi-tech enterprises showcasing 353,000 products ranging from service robots to green energy solutions.

  • Related Posts

    OpenAI names ex-Uber India chief Prabhjeet Singh to lead India operations – Firstpost

    OpenAI on Sunday formally appointed former Uber India and South Asia President Prabhjeet Singh as its Managing Director for India. Singh will join OpenAI in September and will be the…

    Continue reading
    From baggage drop to international transit – Firstpost

    Air India launched its first flights under the government’s hub-and-spoke model on June 25, 2026, with Varanasi serving as the initial trial point. The choice of Varanasi carries symbolic weight,…

    Continue reading

    Leave a Reply

    Your email address will not be published. Required fields are marked *