Media365
Chow Tai Fook Jewellery Group’s recent launch of a series of high-priced gold-inlaid accessories on the mainland has sparked online debate amid China’s slowing consumer market.
Last week, the Hong Kong-listed jeweller showcased several items on its official Weibo account, including a diamond-studded gold AirPods case priced at 788,800 yuan (US$115,000) and gold-inlaid hair clips costing 2,080 yuan each, containing 0.42 grams of gold.
The earphone case, made with about 350 grams of gold, was produced as a single piece and sold in February at the company’s store in Shanghai’s Grand Gateway 66 mall.
Chow Tai Fook said it also accepted custom orders, with prices tied to prevailing gold rates and production typically taking two to three months.
While some social media users praised the design as resembling an art piece, much of the online conversation focused on the price tag. “Poverty really limits my imagination,” one user wrote.
