Trending News: India’s unemployment rate eases to 5.0 % in August from 5.1 % in JulyHockey India mess ‘not something that can’t be resolved’: Sports Ministry source | Hockey NewsRMIT researchers found a way to turn cigarette butts into bricks; adding 1% waste could cut brick-firing energy use by 10% |India’s trade deficit narrows to $9.41 billion in August as exports jump 25%Cristiano Ronaldo’s Al Nassr script history, break Argentine club’s 87-year-old record | Football NewsA 19th century Yorkshire mill that once employed more than 2,000 people and later appeared in Peaky Blinders and Downton Abbey caught fire again; 12 engines battled the blazeSamsung India public policy chief Rajiv Aggarwal resigns after four years: ReportSachin Tendulkar’s ODI record broken: Zimbabwe’s Brendan Taylor makes history vs Australia | Cricket NewsTexas landowners are suing to stop border work through Big Bend under a $46 billion federal push; the 500-mile region has historically accounted for about 1% of arrestsSaudi pipeline shutdown: What’s next for global crude prices?‘This was my last World Cup’: Bhuvneshwar Kumar reveals why India return hopes faded | Cricket NewsUS court blocks Trump administration’s four-year visa rule for international students and researchersTrump wants rate cuts, bonds want higher yields: Kevin Warsh’s Fed faces a tough testGreg Chappell leads seven Australia captains in appeal to foreign minister over ‘humanitarian’ Imran Khan concerns | Cricket NewsA UK farmer started with 20 sheep on 18 acres; free grazing beneath solar panels helped her expand to more than 200 sheep and 250 acres | World NewsGates Foundation commits $1 billion to make AI more equitable, with focus on health, education and agriculturePat Cummins warns Australia could face ‘hostility’ on first South Africa Test tour since Sandpaper Gate | Cricket NewsEmmys 2026 best looks: Zendaya, Nicole Kidman, Riz Ahmed and the stars who stood outLuna 2: touched by humans, touches the moonA Texas farmer stopped planting cotton and sent his sheep to solar farms; the switch turned a potential $200,000 loss into $300,000 profit | World NewsUS 10-year Treasury yield surges to 5.025%, hits highest level since 2007 ahead of Fed decisionHyrox world record holder Joanna Wietrzyk pooped during race, was allowed to continue and win; organisers now apologise and change rules | More sports NewsSpotted hyena daughters inherit rank, resources, and a taste for powerIn 1998, 31 Przewalski’s horses were brought to Chernobyl; deaths and poaching followed before their numbers reached 137 by 2018 | World NewsIND vs AFG: Nitish Reddy in focus as India look to fill in allrounders’ slot | Cricket NewsMeet Agimol Pradeep, Indian-origin UK nurse who won the Global Nursing Award worth $250,000 for increasing organ donation and transplantation within UK’s South Asian communitySaudi oil pipeline to remain shut for weeks after drone attack, threatening global supply‘I pity Sanju Samson’: Ex-India cricketer slams Gautam Gambhir and management over Vaibhav Sooryavanshi handling | Cricket NewsSaudi military airbase hit as Houthis launch fresh attacksWho decides what counts as dangerous AI? Safety or Big Tech control over user data‘He thought I was joking’: Brendon McCullum reveals dramatic phone call that brought Kevin Pietersen back | Cricket NewsAll of Ukraine is a target: Russia on strike near PolandSunil Gavaskar urges BCCI to make big change, names Sachin Tendulkar, Rahul Dravid for key role | Cricket NewsAt 84, ‘Nan Barb’ drives more than 2,000km through remote Western Australia each month delivering donated clothes; now her community is raising money for a truck so she can reach more townsDOJ says China-based firms used Binance to launder money from Iranian oil sales‘We can’t receive the trophy from him’: Why India snubbed Mohsin Naqvi again at Women’s Asia Cup, Devajit Saikia explains | Cricket NewsA Los Angeles home hosted 173 productions since 2021 and earned more than $1.5 million; now the 4,675-sq-ft property and its filming business are for sale for $3.245 millionVaibhav Sooryavanshi on the bench: Why India’s bold T20I vision feels incomplete | Cricket News‘Vessel attacked by Iran twice’: US rejects IRGC claim that Panama-flagged tanker hit naval mine in HormuzA coach’s fasting, nod to MS Dhoni, and the ‘funniest’ team: Inside Ganges Grandmasters’ GCL 2026 title | Chess NewsA 26-year-old Canadian hacker breached 165 companies and exposed data linked to 100 million people, but an investigation eventually led to his guilty plea | World News‘Shut these guys up’: Fans slam commentator as ‘get healthy Alcaraz and Sinner’ remark spoils Zverev’s US Open win | Tennis NewsIn 2011, a Massachusetts dairy installed the state’s first agricultural digester; by 2020, manure and food waste were saving it $155,000 a year on heat, fertiliser, and bedding‘No problem in multinational tournaments’: Pakistan hockey team to travel to India for Asian Champions Trophy | Hockey NewsPerez Hilton bought this sprawling Las Vegas mansion after making the city part of his celebrity career; now, after moving to Miami, he has slashed the price by $350,000 — here’s a look inside the 6,600-sq-ft homeRonaldo is finally back where he belongs after a year in Asia’s second tier: But what’s changed for Al Nassr? | Football NewsIn 1990, mining stopped at a 55-metre-deep Swedish limestone quarry; a year later, an opera singer discovered its remarkable natural sound, and it became Dalhalla, now drawing 100,000+ visitors each summerGeorge W Bush to Donald Trump: None of Federer, Nadal and Djokovic in top 10 rankings for first time since 2002 | Tennis NewsIn 1835, Free Frank McWorter, a formerly enslaved man, paid $100 for 80 Illinois acres; a year later he founded New Philadelphia, and 191 years later nearly 20 acres entered NPS ownershipNo bank charges on UPI payments up to Rs 2,000, Centre notifies rulesVarun Chakaravarthy ruled out of Afghanistan T20I series | Cricket NewsGenerous gift from a dear friend: Donald Trump’s daughter-in-law breaks silence on oligarch funding her wedding; says there is no mystery, no conspiracy‘I don’t even know if I’ll be there’: ICC Test No.2 Steve Smith uncertain over Ashes 2027 in England | Cricket NewsTrump claims Russia, Ukraine agree to stop hitting each other’s energy targetsUS 10-year Treasury yield hits 5% for first time since Oct 2023 ahead of Fed decisionEquestrian Anush Agarwalla gives up Asian Games fight; feels ‘betrayed’ by Federation, IOA, Sports Ministry | Asian Games 2026 NewsMeet Angus Liddell, the Melbourne student who raised nearly $10,000, launched a 10km charity swim and won Young Citizen of the YearAnthropic expects second straight profitable quarter: ReportSouth Korea’s first Spanish coach Robert Moreno denies ‘extreme reliance on ChatGPT’ after former club fires him | Football NewsIn 1996, US established a court to quickly remove foreign terrorists from the country. Afghanistan’s Nazira Haji Zada became the first one to be deported three decades laterUS court restores H-4 EAD automatic extensions for 7 spouses: What Indian visa holders need to knowWhy Team India player was penalised after Women’s Asia Cup final | Cricket NewsDonald Trump Jr’s Bahamas wedding secretly funded by Russian oligarch close to Putin, claims reportIndia’s wholesale inflation climbs to 9.92% in August as price pressures persistIn 2009, Juan Martin del Potro beat Roger Federer to win the US Open for Argentina; 17 years later, he remains the last non-European Grand Slam winner | Tennis NewsKing Charles to host major AI leaders amid growing warnings over threat to humanity | World NewsIndia’s retail inflation in August rises to 4.82%, food inflation jumps to 5.95%‘We should not play Pakistan’: World Cup winner reacts after India refuse Asia Cup trophy from Mohsin Naqvi | Cricket News‘Protect our children online’: Macron urges EU to fast-track social media ban for kids under 15China state media calls Anthropic’s AI slowdown push a ‘Cold War’ tactic‘Vaibhav Sooryavanshi didn’t do anything wrong’: Ex-India star questions Sanju Samson’s selection | Cricket News‘I was scared and angry’: Bill Clinton reveals CIA abandoned pre-9/11 plan to take out Bin Laden | World NewsChina’s intelligence chief warns AI advances could threaten political stability, national security‘Once in a lifetime’: Pakistan’s Salman Ali Agha answers England setback with maiden triple century | Cricket NewsSingapore burns its garbage and dumps the ash into the sea; how a 350-hectare island became a wildlife havenBrent crude tops $108 as Middle East attacks fuel fresh oil supply fearsPakistan’s England nightmare deepens: 11 WTC points docked, 50% match fee fine — here’s why | Cricket NewsIn 1966, a New York art teacher paid under $100 for a thrift-store painting; 60 years later the FCB Cadell work sold for £189,200Tata Sons IPO, Chandra’s future: Why September 17 could be a turning point‘I just thought it was 5-1’: Alexander Zverev reveals how he missed US Open win, then calls himself the best player ‘right, right now’ | Tennis NewsPriscilla Chan helped protect a Hawaiian beach preserve and wetland habitat; 17 acres are now protected for the public | World NewsGoldman Sachs, JPMorgan turn hawkish, expect Fed rate hike this weekWatch: ‘Good job sir’ — Pakistan fan praises Mohsin Naqvi after Team India snubs trophy at Women’s Asia Cup | Cricket NewsFor 20 years, Jersey City neighbors grew tomatoes and peppers on a private lot; after building permits were issued, council voted 7-0 to advance a $1.2 million purchase to save the garden15 vs 3.33: How struggling England side swept Pakistan 3-0 | Cricket NewsA Tennessee family wants to turn about 850 acres near the Hiwassee River into an energy campus that could host a data center; residents are raising concerns ahead of the first votesGoldman Sachs expects 25-bps Fed hike as Trump pushes for world’s lowest rateAfter Olympic glory, Manu Bhaker chases the one medal missing from her collection at Asian Games | Asian Games 2026 NewsIn Ukraine, ground drones are replacing infantry on battlefield‘Very, very difficult to deal with’: Trump takes aim at Canada amid trade warDhiraj Bommadevara becomes first Indian male recurve archer to win World Cup final gold medal in shoot-off thriller | More sports NewsShot down over Iran, hunted for 50 hours: How US fighter survived behind enemy lines‘Trophy chor’ comes back again: Fans chant at Mohsin Naqvi after India women’s Asia Cup triumph | Cricket NewsTrump to Ukraine: Stop strikes on Russian dieselSix years after 2020 heartbreak, Alexander Zverev beats Ben Shelton to finally win US Open | Tennis NewsUK breakup on menu? Leaders of Northern Ireland, Scotland, Wales to meetOil prices rise as Saudi pipeline outage, Houthi moves threaten global oil suppliesHow Ben Shelton’s 4 brand deals with Rolex, Bose, Yonex & On Running built a fortune beyond tennis | International Sports NewsFormer CIA official David Rush, found with 303 gold bars worth over $40 million, reaches plea agreement in principle as prosecutors cite classified-material litigationEvery Wimbledon morning for the past 18 years, a trained hawk named Rufus has been released to fly over the grounds. His only job: scare away pigeons before play begins | International Sports News
Tue. Sep 15th, 2026
Trending News: India’s unemployment rate eases to 5.0 % in August from 5.1 % in JulyHockey India mess ‘not something that can’t be resolved’: Sports Ministry source | Hockey NewsRMIT researchers found a way to turn cigarette butts into bricks; adding 1% waste could cut brick-firing energy use by 10% |India’s trade deficit narrows to $9.41 billion in August as exports jump 25%Cristiano Ronaldo’s Al Nassr script history, break Argentine club’s 87-year-old record | Football NewsA 19th century Yorkshire mill that once employed more than 2,000 people and later appeared in Peaky Blinders and Downton Abbey caught fire again; 12 engines battled the blazeSamsung India public policy chief Rajiv Aggarwal resigns after four years: ReportSachin Tendulkar’s ODI record broken: Zimbabwe’s Brendan Taylor makes history vs Australia | Cricket NewsTexas landowners are suing to stop border work through Big Bend under a $46 billion federal push; the 500-mile region has historically accounted for about 1% of arrestsSaudi pipeline shutdown: What’s next for global crude prices?‘This was my last World Cup’: Bhuvneshwar Kumar reveals why India return hopes faded | Cricket NewsUS court blocks Trump administration’s four-year visa rule for international students and researchersTrump wants rate cuts, bonds want higher yields: Kevin Warsh’s Fed faces a tough testGreg Chappell leads seven Australia captains in appeal to foreign minister over ‘humanitarian’ Imran Khan concerns | Cricket NewsA UK farmer started with 20 sheep on 18 acres; free grazing beneath solar panels helped her expand to more than 200 sheep and 250 acres | World NewsGates Foundation commits $1 billion to make AI more equitable, with focus on health, education and agriculturePat Cummins warns Australia could face ‘hostility’ on first South Africa Test tour since Sandpaper Gate | Cricket NewsEmmys 2026 best looks: Zendaya, Nicole Kidman, Riz Ahmed and the stars who stood outLuna 2: touched by humans, touches the moonA Texas farmer stopped planting cotton and sent his sheep to solar farms; the switch turned a potential $200,000 loss into $300,000 profit | World NewsUS 10-year Treasury yield surges to 5.025%, hits highest level since 2007 ahead of Fed decisionHyrox world record holder Joanna Wietrzyk pooped during race, was allowed to continue and win; organisers now apologise and change rules | More sports NewsSpotted hyena daughters inherit rank, resources, and a taste for powerIn 1998, 31 Przewalski’s horses were brought to Chernobyl; deaths and poaching followed before their numbers reached 137 by 2018 | World NewsIND vs AFG: Nitish Reddy in focus as India look to fill in allrounders’ slot | Cricket NewsMeet Agimol Pradeep, Indian-origin UK nurse who won the Global Nursing Award worth $250,000 for increasing organ donation and transplantation within UK’s South Asian communitySaudi oil pipeline to remain shut for weeks after drone attack, threatening global supply‘I pity Sanju Samson’: Ex-India cricketer slams Gautam Gambhir and management over Vaibhav Sooryavanshi handling | Cricket NewsSaudi military airbase hit as Houthis launch fresh attacksWho decides what counts as dangerous AI? Safety or Big Tech control over user data‘He thought I was joking’: Brendon McCullum reveals dramatic phone call that brought Kevin Pietersen back | Cricket NewsAll of Ukraine is a target: Russia on strike near PolandSunil Gavaskar urges BCCI to make big change, names Sachin Tendulkar, Rahul Dravid for key role | Cricket NewsAt 84, ‘Nan Barb’ drives more than 2,000km through remote Western Australia each month delivering donated clothes; now her community is raising money for a truck so she can reach more townsDOJ says China-based firms used Binance to launder money from Iranian oil sales‘We can’t receive the trophy from him’: Why India snubbed Mohsin Naqvi again at Women’s Asia Cup, Devajit Saikia explains | Cricket NewsA Los Angeles home hosted 173 productions since 2021 and earned more than $1.5 million; now the 4,675-sq-ft property and its filming business are for sale for $3.245 millionVaibhav Sooryavanshi on the bench: Why India’s bold T20I vision feels incomplete | Cricket News‘Vessel attacked by Iran twice’: US rejects IRGC claim that Panama-flagged tanker hit naval mine in HormuzA coach’s fasting, nod to MS Dhoni, and the ‘funniest’ team: Inside Ganges Grandmasters’ GCL 2026 title | Chess NewsA 26-year-old Canadian hacker breached 165 companies and exposed data linked to 100 million people, but an investigation eventually led to his guilty plea | World News‘Shut these guys up’: Fans slam commentator as ‘get healthy Alcaraz and Sinner’ remark spoils Zverev’s US Open win | Tennis NewsIn 2011, a Massachusetts dairy installed the state’s first agricultural digester; by 2020, manure and food waste were saving it $155,000 a year on heat, fertiliser, and bedding‘No problem in multinational tournaments’: Pakistan hockey team to travel to India for Asian Champions Trophy | Hockey NewsPerez Hilton bought this sprawling Las Vegas mansion after making the city part of his celebrity career; now, after moving to Miami, he has slashed the price by $350,000 — here’s a look inside the 6,600-sq-ft homeRonaldo is finally back where he belongs after a year in Asia’s second tier: But what’s changed for Al Nassr? | Football NewsIn 1990, mining stopped at a 55-metre-deep Swedish limestone quarry; a year later, an opera singer discovered its remarkable natural sound, and it became Dalhalla, now drawing 100,000+ visitors each summerGeorge W Bush to Donald Trump: None of Federer, Nadal and Djokovic in top 10 rankings for first time since 2002 | Tennis NewsIn 1835, Free Frank McWorter, a formerly enslaved man, paid $100 for 80 Illinois acres; a year later he founded New Philadelphia, and 191 years later nearly 20 acres entered NPS ownershipNo bank charges on UPI payments up to Rs 2,000, Centre notifies rulesVarun Chakaravarthy ruled out of Afghanistan T20I series | Cricket NewsGenerous gift from a dear friend: Donald Trump’s daughter-in-law breaks silence on oligarch funding her wedding; says there is no mystery, no conspiracy‘I don’t even know if I’ll be there’: ICC Test No.2 Steve Smith uncertain over Ashes 2027 in England | Cricket NewsTrump claims Russia, Ukraine agree to stop hitting each other’s energy targetsUS 10-year Treasury yield hits 5% for first time since Oct 2023 ahead of Fed decisionEquestrian Anush Agarwalla gives up Asian Games fight; feels ‘betrayed’ by Federation, IOA, Sports Ministry | Asian Games 2026 NewsMeet Angus Liddell, the Melbourne student who raised nearly $10,000, launched a 10km charity swim and won Young Citizen of the YearAnthropic expects second straight profitable quarter: ReportSouth Korea’s first Spanish coach Robert Moreno denies ‘extreme reliance on ChatGPT’ after former club fires him | Football NewsIn 1996, US established a court to quickly remove foreign terrorists from the country. Afghanistan’s Nazira Haji Zada became the first one to be deported three decades laterUS court restores H-4 EAD automatic extensions for 7 spouses: What Indian visa holders need to knowWhy Team India player was penalised after Women’s Asia Cup final | Cricket NewsDonald Trump Jr’s Bahamas wedding secretly funded by Russian oligarch close to Putin, claims reportIndia’s wholesale inflation climbs to 9.92% in August as price pressures persistIn 2009, Juan Martin del Potro beat Roger Federer to win the US Open for Argentina; 17 years later, he remains the last non-European Grand Slam winner | Tennis NewsKing Charles to host major AI leaders amid growing warnings over threat to humanity | World NewsIndia’s retail inflation in August rises to 4.82%, food inflation jumps to 5.95%‘We should not play Pakistan’: World Cup winner reacts after India refuse Asia Cup trophy from Mohsin Naqvi | Cricket News‘Protect our children online’: Macron urges EU to fast-track social media ban for kids under 15China state media calls Anthropic’s AI slowdown push a ‘Cold War’ tactic‘Vaibhav Sooryavanshi didn’t do anything wrong’: Ex-India star questions Sanju Samson’s selection | Cricket News‘I was scared and angry’: Bill Clinton reveals CIA abandoned pre-9/11 plan to take out Bin Laden | World NewsChina’s intelligence chief warns AI advances could threaten political stability, national security‘Once in a lifetime’: Pakistan’s Salman Ali Agha answers England setback with maiden triple century | Cricket NewsSingapore burns its garbage and dumps the ash into the sea; how a 350-hectare island became a wildlife havenBrent crude tops $108 as Middle East attacks fuel fresh oil supply fearsPakistan’s England nightmare deepens: 11 WTC points docked, 50% match fee fine — here’s why | Cricket NewsIn 1966, a New York art teacher paid under $100 for a thrift-store painting; 60 years later the FCB Cadell work sold for £189,200Tata Sons IPO, Chandra’s future: Why September 17 could be a turning point‘I just thought it was 5-1’: Alexander Zverev reveals how he missed US Open win, then calls himself the best player ‘right, right now’ | Tennis NewsPriscilla Chan helped protect a Hawaiian beach preserve and wetland habitat; 17 acres are now protected for the public | World NewsGoldman Sachs, JPMorgan turn hawkish, expect Fed rate hike this weekWatch: ‘Good job sir’ — Pakistan fan praises Mohsin Naqvi after Team India snubs trophy at Women’s Asia Cup | Cricket NewsFor 20 years, Jersey City neighbors grew tomatoes and peppers on a private lot; after building permits were issued, council voted 7-0 to advance a $1.2 million purchase to save the garden15 vs 3.33: How struggling England side swept Pakistan 3-0 | Cricket NewsA Tennessee family wants to turn about 850 acres near the Hiwassee River into an energy campus that could host a data center; residents are raising concerns ahead of the first votesGoldman Sachs expects 25-bps Fed hike as Trump pushes for world’s lowest rateAfter Olympic glory, Manu Bhaker chases the one medal missing from her collection at Asian Games | Asian Games 2026 NewsIn Ukraine, ground drones are replacing infantry on battlefield‘Very, very difficult to deal with’: Trump takes aim at Canada amid trade warDhiraj Bommadevara becomes first Indian male recurve archer to win World Cup final gold medal in shoot-off thriller | More sports NewsShot down over Iran, hunted for 50 hours: How US fighter survived behind enemy lines‘Trophy chor’ comes back again: Fans chant at Mohsin Naqvi after India women’s Asia Cup triumph | Cricket NewsTrump to Ukraine: Stop strikes on Russian dieselSix years after 2020 heartbreak, Alexander Zverev beats Ben Shelton to finally win US Open | Tennis NewsUK breakup on menu? Leaders of Northern Ireland, Scotland, Wales to meetOil prices rise as Saudi pipeline outage, Houthi moves threaten global oil suppliesHow Ben Shelton’s 4 brand deals with Rolex, Bose, Yonex & On Running built a fortune beyond tennis | International Sports NewsFormer CIA official David Rush, found with 303 gold bars worth over $40 million, reaches plea agreement in principle as prosecutors cite classified-material litigationEvery Wimbledon morning for the past 18 years, a trained hawk named Rufus has been released to fly over the grounds. His only job: scare away pigeons before play begins | International Sports News
Tue. Sep 15th, 2026

Apple ने आखिर क्यों बंद किए iPhone Box में आने वाले Free Stickers? सामने आई असली वजह

Apple ने आखिर क्यों बंद किए iPhone Box में आने वाले Free Stickers? सामने आई असली वजह


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Key points generated by AI, verified by newsroom

  • ऐप्पल ने 1970 के दशक में Apple II के साथ स्टिकर देना शुरू किया।
  • स्टिकर ब्रांड प्रचार और ग्राहकों में लॉयल्टी बढ़ाने का माध्यम थे।
  • कंपनी ने 2024 में पर्यावरण के लिए प्लास्टिक स्टिकर देना बंद किया।
  • फाइबर-आधारित पैकेजिंग के चलते स्टिकर अब उत्पाद के साथ नहीं आएंगे।

Apple Sticker In iPhone Box: ऐप्पल की पैकिंग स्ट्रैटजी का हर कोई मुरीद है. ऐप्पल ने जानबूझकर अपने आईफोन के लिए ऐसे बॉक्स बनाए हैं, जो थोड़ा मुश्किल से खुले और खुलने में थोड़ा टाइम ले. ऐप्पल का कहना है कि यह डिजाइन के साथ-साथ फीलिंग का भी मामला है. अब अगर कुछ साल पहले की बात करें तो ऐप्पल हर आईफोन बॉक्स में फ्री स्टिकर देती थी. ऐप्पल के लोगो वाले ये स्टिकर हर आईफोन के अलावा ऐप्पल के दूसरे प्रोडक्ट्स के साथ भी मिलते थे. आइए जानते हैं कि ऐप्पल ने फ्री स्टिकर देने की शुरुआत क्यों की थी और क्यों अब कंपनी ने इसे बंद कर दिया है. 

कब हुई थी फ्री स्टिकर देने की शुरुआत?

ऐप्पल ने फ्री स्टिकर देने की शुरुआत आईफोन से नहीं की थी. असल में आईफोन की शुरुआत से भी पहले से कंपनी नए प्रोडक्ट्स के साथ ये स्टिकर्स बांट रही है. इसकी शुरुआत 1970 के दशक में Apple II के बॉक्सेस के साथ हुई थी. शुरुआत में रेनबो कलर वाले ऐप्पल लोगो के स्टिकर्स बॉक्स के साथ दिए जाते थे. 1988 में कंपनी ने रेनबो कलर की जगह सॉलिड कलर लोगो देने शुरू कर दिए. कंपनी का यह सिलसिला कई सालों तक जारी रहा. मैकबुक, आईपॉड, आईफोन और आईपैड सबके साथ कंपनी फ्री स्टिकर दे रही थी. ऐप्पल के यूजर्स को भी ये खूब पसंद आये और हर तरह के सरफेस पर ये लोगो दिखने लगे. यही कंपनी की रणनीति थी. 

फ्री में स्टिकर क्यों देती थी ऐप्पल?

नए प्रोडक्ट के साथ लोगो वाले स्टिकर देना ऐप्पल का एक सफल एडवरटाइजिंग कैंपेन रहा. इससे यूजर्स को ब्रांड लॉयल्टी दिखाने का एक मौका मिला और दूसरी तरफ ऐप्पल का लोगो हर जगह पहुंचना शुरू हो गया. इस तरह ऐप्पल कम लागत में अपना ब्रांड दुनिया तक पहुंचा रही थी. कंपनी ने अपने ग्राहकों फ्री स्टिकर देकर उन्हें एक तरह से ब्रांड एंबेसडर बना दिया था. साथ ही प्रोडक्ट के बॉक्स में फ्री स्टिकर मिलने से ग्राहकों को गिफ्ट जैसा महसूस होता था. इससे ब्रांड के साथ लगाव और गहरा हुआ.

अब कंपनी ने फ्री स्टिकर देने बंद क्यों कर दिए?

ऐप्पल ने लगभग पांच दशक बाद 2024 से अपने प्रोडक्ट्स के साथ फ्री स्टिकर देने बंद कर दिए हैं. कार्बन न्यूट्रल होने और पैकेजिंग से प्लास्टिक हटाने के लिए कंपनी ने यह फैसला लिया है. अब कंपनी अपने प्रोडक्ट के लिए पूरी तरह फाइबर-बेस्ड पैकेजिंग यूज करने लगी है. ये स्टिकर प्लास्टिक के बने होते थे. इसलिए कंपनी ने इन्हें अलविदा कह दिया है. 

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