Media365
With groundbreaking collaborations and opportunities for multimillion-dollar deals, Saudi Arabia’s inaugural Money 20/20 Middle East event aims to solidify the kingdom’s status as the world’s premier gathering for anyone looking to stay ahead of the curve in the fast-moving fintech sector.
Leading lights from the world of fintech and digital innovation will converge in Riyadh from September 15 to 17 for the event, which promises to set the global benchmark for the way enterprises and governments shape the industry’s future. An estimated 45,000 attendees – a significant proportion from Hong Kong and mainland China, including the brightest minds from the financial services and fintech ecosystem – will come together to learn, discuss, make connections and do business.
Beyond the business deals, the event is a launch pad for Saudi Arabia’s ambition to become a global fintech hub. Money 20/20 is an important element in the Saudi government’s Vision 2030, a blueprint designed to develop a financial infrastructure that will support a fully digital financial ecosystem. This comprehensive plan is expected to generate billions of dollars in economic value and establish the kingdom as a financial centre to rival that of London, New York, Singapore and Hong Kong.
While a branded mega-event such as Money 20/20 Middle East is a clear illustration of that vision bearing fruit, the company organising it – Riyadh-based Tahaluf – is an example of how quickly development can advance with the right conditions and support.
Founded in 2022, with the benefit of strong partnerships and government support, the company has grown at an exponential rate, with annual revenues projected to exceed US$200 million in 2025, a year-on-year increase of about 35 per cent. Realising that growth forecast would place Tahaluf at the epicentre of a fast-growing region and, by revenue, among the top 20 global event organisers, according to Stax Consulting.
