Renault’s design centre to tailor car models for India

Laurens Van Den Acker, Chief Design Officer, Renault Group and M. Venkatram, Country CEO and MD, Renault India at the unveiling of a sculpture designed by the Renault design team at the Renault Nissan Technology & Business Centre at Mahindra City, near Chennai.
| Photo Credit: BIJOY GHOSH

A sculpture designed by the team of Renault design Centre, showcased at the Renault Nissan Technology & Business centre at Mahindra City, near Chennai.
| Photo Credit:
BIJOY GHOSH

Renault India, a fully owned subsidiary of Renault Group, unveiled its new India-centric transformation strategy – renault. rethink with the inauguration of the Renault Design Centre Chennai.

The new centre, inaugurated on Tuesday, will play a significant role in enabling this transformation and accelerating Renault’s ambition to “design in India” following its strong “make in India” foundation, the French car maker said.

 It is also expected to function as a hub of excellence, particularly due to its proximity to RNTBCI (Renault Nissan Technology & Business Centre India), it added.

“India is highly unique and locally driven. Having a dedicated design studio is essential to understanding its nuances, listening to its needs, and building from its strengths. The Renault Design Centre Chennai will focus on developing models and concepts tailored to the Indian market while contributing to Renault Group’s global projects,” Laurens van den Acker, Chief Design Officer, Renault Group said.

“By leveraging local talents and insights, this centre will play a key role in shaping Renault’s future mobility solutions. Its strategic location – at the heart of RNTBCI’s excellence hub – also enables closer collaboration across functions and faster integration of design into our engineering and innovation processes,” he added.

The company said the renault. rethink strategy represents its renewed and bold commitment to orchestrate and propel it’s new journey in India. 

“The opening of new design centre in Chennai will play a crucial role in the deployment of the Renault International Game Plan 2027. Our commitment is to redefine our brand, product positioning, and customer experience to meet the evolving needs of our customers in the country, hence we recently witnessed the global debut of new ‘R store’ in Chennai, India,” Venkatram Mamillapalle, Country CEO and Managing Director, Renault India Operations said.

The carmaker has targets to achieve up to 90% localisation in India. Recently it had announcement the 100% takeover of the alliance’s manufacturing plant in Chennai.