Media365
Realme announced that it plans to deliver 100 million artificial intelligence (AI)-powered phones over the next three years globally as part of its new three-year strategy to target a “doubled” user base. The Chinese company attended the Mobile World Congress (MWC) in Barcelona where it revealed its new market strategy, alongside the Realme 14 Pro series in European markets.
“Our new strategic plan focuses not only on market expansion but also on our dedication to empowering the younger generation as a tech populariser, consistently exceeding global users’ expectations in technology,” said Chase Xu, vice president and CMO of Realme.
Realme has appointed its three smartphone lineups as the pillars of the new three-year strategy, aimed at growing the brand’s presence in the mid-to-high-end market. Its GT series will focus on “peak performance, exceptional gaming experience, and cutting-edge AI technology,” while the number series, such as the 14 Pro, will feature “mid-range performance benchmark,” combining “powerful performance, outstanding imaging capabilities, and impressive design.” The lowest tier, the C series, will be aimed at delivering “ultra-smooth and durable experiences unmatched in its price segment.”
At the annual tech congregation, Realme also reiterated its commitment to bringing better AI integration in smartphones. Its NEXT AI initiative, the company said, will help provide advanced, accessible, and user-friendly technologies in AI imaging, AI efficiency, and AI gaming.
Realme’s strategy will also include forging collaborations with “at least one iconic” IP to launch exclusive limited-edition devices, especially in entertainment and luxury categories. The company previously partnered with several renowned designers and brands for new designs and patterns on its smartphones and other products.
Realme also unveiled its new interchangeable-lens concept, which it claims “challenges the conventions of mobile photography.” The prototype device showcased at the MWC, uses a 1-inch customised Sony sensor paired to a proprietary lens mount system to allow users to attach DSLR lenses directly to the smartphone. It currently supports a 73mm portrait lens and a 234mm telephoto lens to offer a bokeh effect and lossless 10x zoom.
