Media365
The shop in Landmark, one of the city’s premium shopping centres in the main Central business district, was set to open in January, said Alexander Li, head of retail at the commercial real estate developer and landlord.
“It will be Schiaparelli’s first boutique in Asia and they chose Hongkong Land’s Landmark as the first place to put down a flag and say ‘we’re open’,” Li said. “That says a lot that this is the first place they want customers to see their products in a store.”
Founded by Italian designer Elsa Schiaparelli in 1927 in France, the brand is known for bold design choices, such as the use of shocking pink and collaborations with artists like Salvador Dalí, including the so-called “Lobster Dress” and the “Shoe Hat”. It has six permanent outlets in Paris, London, Monaco, New York, Los Angeles and Dallas, according to its website.
It currently has pop-up stores in Dubai and Osaka, following a surprise installation and pop-up in Shanghai’s Plaza 66 mall late last year.
