Media365
Global brands including US tech giant Apple have recorded an unexpected bump in sales in China over recent months, as they reap the benefit of Beijing’s giant consumption-boosting subsidy campaign.
Sales of iPhones in China grew by 8 per cent year on year in the second quarter of 2025, marking Apple’s first quarter of positive sales growth in the country for two years, consulting firm Counterpoint Research said in a research note on Thursday.
The report attributed the uptick to Apple’s aggressive discount campaigns in May, which were bolstered significantly by China’s national trade-in programme. The company cut prices for the iPhone 16 series ahead of China’s “618” shopping festival on June 18.
On June 24, Apple officially joined the subsidy programme, offering up to 2,000 yuan in discounts on eligible products, though the offer is limited to retail stores in Shanghai and purchases made via the online Apple Store using a Beijing delivery address.
