The much-anticipated international release comes amid intense scrutiny from Hollywood studios over alleged IP theft after numerous Seedance-generated videos featuring famous Hollywood actors and characters went viral in February.
The new features include C2PA watermarking that would allow ByteDance to “identify content made with this model and take action against it when needed, even if it has been shared or altered off our platform”, and “proactive monitoring” of IP violations on the platform.
Launched in 2021, C2PA is an industry standard backed by Microsoft, Google and Adobe that promotes transparency of online content through digital watermarking.
ByteDance first partnered with C2PA to automatically label AI-generated content on its flagship app TikTok in 2024, becoming the first video sharing platform to do so.