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The Beijing-based electric vehicle (EV) maker, which is actively building a sales network abroad, expected overseas deliveries to account for 30 per cent of its total by 2030, according to president Ma Donghui.
“It is inevitable that we will compete against BMW, Benz and Audi, which are viewed as luxury marques worldwide,” he told the South China Morning Post in an interview on Saturday. “Our vehicles have outperformed theirs in terms of performance and user experience, but it takes time to establish brand awareness because overseas consumers haven’t experienced our cars and haven’t yet been convinced of our superiority.”
On Saturday, the company signed distribution agreements with Al Fahim Motors in the United Arab Emirates and with Mohamed Yousuf Naghi Motors in Saudi Arabia as it seeks to make inroads in the Middle East.
