Media365
French luxury brand Louis Vuitton has recently launched a watering can-shaped handbag in China targeting male customers, helping the brand stay in the public eye.
The men’s bag is shaped like a gardening watering can and is priced at 36,000 yuan (US$5,217), while a matching watering can ornament retails for 7,750 yuan.
The item sparked discussion on Chinese social media platforms, with consumers noting that Louis Vuitton frequently released such whimsical, quirky designs.
The brand’s customer service team said the design combined playfulness and functionality. Inspired by spring, it evoked a sense of watering flowers and nurturing new life.
While industry observers said such unconventional designs rarely boosted short-term sales, their uniqueness could align with the identities of luxury brands, gradually attracting affluent consumers seeking to express their individuality.
“Luxury brands prioritise scarcity and uniqueness. They launch such products to stay fresh and attract public attention, though they are unlikely to boost immediate sales,” said Zhang Mengxia, a professor at the Department of International Business and Cooperation of Site Research Centre for Luxury Goods and Services at the University of International Business and Economics in Beijing.
“Luxury brands regularly introduce novel designs to stay eye-catching, and unconventional styles fit their brand identity. Some consumers use these unique pieces to express individuality and to stand out.”
