Media365
NEW DELHI: Three-time champions Kolkata Knight Riders (KKR) have revealed their new jersey ahead of the IPL 2026 season.Speaking during the jersey launch, Venky Mysore, Chief Executive Officer of Knight Riders Sports, said: “The Lines of Legacy captures the essence of KKR’s storied history and celebrates the journey of the team over the years. Each line represents a pivotal moment of brilliance, reflecting the energy and spirit that weaves together to form our identity. We are proud of this legacy that we have built and want to carry it into the upcoming season while creating more memories for our fans to cherish.”
Talking about the campaign film built around the new kit, Binda Dey, Chief Marketing Officer of Knight Riders Sports, said: “Through our ‘Kya Line Hai?’ campaign film featuring actor Rajat Bedi and comedian Anirban Dasgupta, and other popular creators from Kolkata, we wanted to bring the idea of the ‘Lines of Legacy’ to life and celebrate the iconic moments that define KKR’s journey. The campaign invites fans to be part of that story as we head into a new season. By collaborating with local Kolkata influencers and creators, we’re bringing the legacy of the team to fans in a fun and authentic way.”KKR have lifted the trophy on three occasions — in 2012, 2014 and 2024.
