Media365
Geely Auto – assembler of mainland China’s bestselling pure electric vehicle (EV), the Galaxy Xingyuan – said it is betting on longer-range and faster-charging technologies, rather than price cuts, to consolidate its leading position in the world’s largest car market.
Jerry Gan Jiayue, CEO of the firm’s car subsidiary, pledged that the carmaker, as a bellwether player, would “oppose involution”, while staying committed to driving the growth of China’s automobile sector.
Involution refers to fierce competition that drives down prices and undermines sustainable growth. In some cases, manufacturers sell products below cost just to keep rivals at bay.
“We promise to compete in the market based on technology, quality, brand, service and corporate ethics,” Gan said. “Our priority will be doing things that are truly valuable to the customers, the industry and society.”
Geely, the mainland’s second-largest carmaker by sales, became the first major Chinese automotive group to unveil its pricing strategy for 2026, as expectations of a fresh discount war have heightened owing to lacklustre sales in January.
