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Asia Pushes Green Pharmacy to Global Stage Through WHO Herbal Medicine Collaboration
Jakarta, 22 October 2025 — Asia is stepping forward as a driving force in the global green pharmacy movement, leveraging its vast biodiversity and long-standing traditions of natural medicine to meet rising international demand for safe, sustainable, and effective herbal therapies.
The momentum was underscored at the 16th Annual Meeting of the World Health Organization – International Regulatory Cooperation for Herbal Medicines (WHO-IRCH), hosted in Jakarta this week, where Asian regulators, researchers, and industry leaders highlighted the region’s central role in shaping the future of herbal medicine.
“Herbal medicines are no longer just cultural heritage—they are a critical pillar in achieving universal health coverage and building sustainable healthcare systems,” said Prof. Dr. Taruna Ikrar, M.Pharm., Ph.D., Chairperson of Indonesia’s Food and Drug Authority (BPOM). “Asia must lead in advancing regulation, innovation, and global standards to unlock their full potential.”
Rising Global Demand, Asia’s Unique Opportunity