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The last decade has seen the emergence of APAC as the world’s proving ground for new technology, driven by a culturally diverse, mobile-first population whose behavior is paving the road for the future of its digital economy.
This year, APAC’s Data & AI market is expected to reach $90 billion, with nearly 80% of enterprises implementing AI solutions into digital strategies. The momentum of its fast-growing digital market attracted numerous firms seeking to play their role in driving innovation in the region.
According to Olivier Kuziner, Ekimetrics Managing Partner APAC, “Asia is a large region with a wide diversity of markets and cultures, ranging from mature to emerging. AI is a tool that is impacting commerce by enhancing the customer experience and improving operational efficiency.”
As APAC continues its trajectory as a global leader in emerging technology, it’s important to explore the milestones, industry shifts, and impact that have defined the region’s digital transformation over the last decade.
