Prudential’s new business profit jumps 12% on increase in Hong Kong sales


British insurer Prudential reported strong first-half results on robust growth in key markets from Hong Kong to Indonesia.

New business profit, a key metric for sales and future growth, grew 12 per cent to US$1.26 billion in the first six months, the company said in a statement on Wednesday.

“Growth was broad-based with 13 out of our 19 life insurance markets growing new business profit in the period,” the statement said.

Indonesia posted new business profit growth of 34 per cent, while Hong Kong reported an an overall 16 per cent growth and mainland China 8 per cent.

Insurance sales agents approach mainland tourists in Canton Road, Tsim Sha Tsui. Photo: Eugene Lee
Insurance sales agents approach mainland tourists in Canton Road, Tsim Sha Tsui. Photo: Eugene Lee

Growth in Hong Kong, the company’s largest profit-generating region, was driven by sales to both mainland Chinese visitors and local customers. Profit from new policies sold to local customers jumped 17 per cent in the first half of 2025, while profit from sales to mainland Chinese visitors increased 15 per cent.

The London and Hong Kong-listed insurer reported a rebound in earnings after a disappointing 2024 in which demand from mainland Chinese customers fell due to a slowing economy.

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