Media365
As the chief marketing officer at Invest Hong Kong (InvestHK), Edith Wong’s success is built on extensive experience in public organisations and a deep understanding of Hong Kong’s ongoing, multifaceted evolution. “Hong Kong keeps evolving, and Hong Kong never stands still,” she says, emphasising the city’s adaptability and resilience.
Her journey began with roles in organisations such as the Hong Kong Productivity Council and the Airport Authority Hong Kong, eventually leading her to InvestHK, where she honed her expertise in a diverse range of areas. “I started in a business team, then moved to overseas promotion, events, advertising and communications,” Wong explains. “Working closely with our sector colleagues, mainland and overseas teams gave me the opportunity to learn about InvestHK’s operations inside out.”
InvestHK is the investment promotion agency of the Government of the Hong Kong Special Administrative Region with a mission to facilitate and promote economically and strategically important investment, both inward and outward, to support the economic development of Hong Kong.
Trusted Partnerships
Wong views partnerships as playing a crucial role in strengthening Hong Kong’s status as a leading international finance and business hub. In this year’s InvestHK’s 25th-anniversary campaign, she utilised internal stakeholders, media relationships and strategic partners, including the South China Morning Post, to create a cost-effective yet impactful initiative. “Focusing on earned and owned media gave us greater impact without having to invest large amounts of money.”
Trust and mutual value are the bedrock of these collaborations. “A great partner is someone you can always trust,” Wong says. “It’s about dedication, being responsive and consistently delivering great work.”
