Footwear major AstorMueller sets up Indian JV nuvora


AstorMueller AG, the Swiss-based European footwear major that manages brands such as  bugatti, TT.BAGATT and Salamander, has announced it’s Indian joint venture, nuvora partnering  Gaurik Group which is into premium retail sector operating exclusive outlets for several international brands across the country.

nuvora is planning to reach the Top 20 cities across India, with a multi channel effort, through both online & offline channels and to open 10 -to 12 bugatti brand stores this fiscal.

“In a continentsized market like India where cultures and tastes differ from region to region, having a localised structure with decades of experience will  help us grow exponentially and turbocharge market penetration. Though our identity is evolving, our dedication to technology, craftsmanship and community remains steadfast, what transforms is the pace of our growth, execution, and development” said Sandip Baksi, CEO 

of nuvora.

“We see immense potential in this partnership and are confident that it will redefine the premium footwear landscape in India” said Sirish Kumar, CEO of AstorMueller India.



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