Firefly Diamonds raises $3 million in seed round

Lab-grown diamond jewellery brand Firefly Diamonds said it has raised a seed round of $3 million led by WestBridge Capital.

“The investment will accelerate retail expansion, bolster digital presence, and fuel R&D for new and distinctive jewellery collections,” the firm said.

The firm which currently has stores in Mumbai, Pune, Bengaluru, and Hyderabad plans to expand to over 20 locations in two years.

Adit Bhansali, co-founder, Firefly Diamonds said, “With this funding, we wish to usher in a new era of Indian luxury, that celebrates beauty, individuality, and the art of fine craftsmanship.”